AppLovin’s Array Platform and Shutdown AppLovin, a fast-growing adtech firm known for marketing mobile games, quietly pulled the plug on Array, its on-device app distribution tool. According to PocketGamer and Bloomberg, an AppLovin spokesperson confirmed that Array was discontinued “last quarter” because the product simply wasn’t economically viable pocketgamer.biz bloomberg.com. In practice, Array had been used by partners such as Samsung and T-Mobile to recommend apps to users and let them install with a single tap adweek.com pocketgamer.biz. The service worked by pre-loading app suggestions on new phones or in ads, so users could skip going through the Play Store.
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A former fintech consultant turned blockchain advocate, Bernard S. Mills brings over 15 years of financial industry experience to his crypto commentary. Known for his deep dives into decentralized finance (DeFi) protocols and market strategy, Bernard combines technical insights with real-world applications. When he’s not dissecting tokenomics, he’s mentoring startups in the Web3 space.
